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Campaigns

Social campaigns coordinate a themed set of posts across platforms.

#What it is

Campaigns align social with wider marketing pushes.

#Key capabilities

  • Coordinate posts around a theme
  • Align with marketing campaigns
  • Schedule across platforms
  • Measure campaign performance

#How to use it

1

Define the campaign

Set the theme and window.
2

Draft and schedule

Prepare posts per platform.
3

Measure

Track how it performed.

Tip

Align social campaigns with Marketing for a coordinated push.