All systems operational

Pipeline Management

Keep the pipeline moving by reviewing stages and next actions each week.

#Business goal

Keep every opportunity moving toward a decision.

#When to use this

Weekly.

#At a glance

DetailValue
People involvedSales owner, sales team
Departments usedSales
Modules usedCRM
AI usedSales Agent assists with outreach and analysis; you decide
Recommended timelineWeekly
PrerequisitesCRM access; An active pipeline

#Step-by-step process

1

Review by stage

Scan opportunities across stages.
2

Check next actions

Ensure each has a clear next step and date.
3

Advance or close

Move deals forward or mark won/lost.
4

Rebalance focus

Prioritize the deals most likely to close.

#Decision points

Decisions to make along the way

  • Which deals are stuck?
  • What is the next action for each?

#Approval points

No formal approval gate

This routine has no separate sign-off step, but review your work before it affects clients or finances.

#Success metrics

  • Fewer stalled deals
  • Predictable stage progression

#Best practices

  • Every open opportunity has a next action.
  • Close out dead deals honestly.

#Common mistakes

  • Letting deals stall with no next step.
  • Keeping dead deals open.

#Realistic example

In practice

In the weekly review the owner finds three stalled deals, sets next actions, and marks two long-dead ones lost to keep the pipeline honest.

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