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Proposal Workflow

Turn discovery into a clear proposal, review it internally, and send it to the client.

#Business goal

Send a proposal that reflects the client's needs and your pricing.

#When to use this

After discovery, when you are ready to make an offer.

#At a glance

DetailValue
People involvedSales owner, SDR
Departments usedSales
Modules usedCRM
AI usedSales Agent drafts outreach and proposals; you review and send
Recommended timeline1–2 days
PrerequisitesCRM access; Leads in the pipeline

#Step-by-step process

1

Draft the proposal

Base scope and pricing on the discovery notes; AI can draft, you refine.
2

Review internally

Check scope, pricing, and terms.
3

Send to the client

Deliver the proposal and log it on the opportunity.
4

Track the response

Follow up per your follow-up strategy.

#Decision points

Decisions to make along the way

  • Is the pricing profitable and competitive?
  • Which scope option to lead with?

#Approval points

Human approval required

  • Proposals are reviewed internally before they are sent to the client.

#Success metrics

  • Proposal acceptance rate
  • Time from discovery to proposal

#Best practices

  • Tie scope directly to discovery notes.
  • Review pricing before sending.

#Common mistakes

  • Copy-paste proposals that ignore discovery.
  • Sending without an internal review.

#Realistic example

In practice

The owner has AI draft a proposal from the discovery notes, adjusts pricing, a colleague reviews it, and it goes out the same day — tracked on the opportunity.

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