Keyword Research Process
SEOBeta
A process for finding keywords worth targeting using the SEO agent's assistance.
#Business goal
Build a shortlist of realistic, high-intent keyword targets.
#When to use this
Before planning content.
#At a glance
| Detail | Value |
|---|---|
| People involved | SEO lead, content writer |
| Departments used | Marketing/SEO |
| Modules used | SEO, Content |
| AI used | SEO Agent and Content Writer assist; you review and approve |
| Recommended timeline | Per cycle |
| Prerequisites | SEO module access; A connected website helps |
#Step-by-step process
1
Seed topics
Give the SEO agent themes to expand.
2
Generate ideas
Get keyword and question suggestions.
3
Filter by intent
Keep terms that match buyer intent.
4
Shortlist targets
Choose keywords you can realistically rank for.
#Decision points
Decisions to make along the way
- Which terms match real intent?
- What is realistic given your authority?
#Approval points
No formal approval gate
This routine has no separate sign-off step, but review your work before it affects clients or finances.
#Success metrics
- A focused target list
- Content that matches intent
#Best practices
- Prioritize intent over raw volume.
- Keep the shortlist tight.
#Common mistakes
- Targeting only high-volume head terms.
- Ignoring search intent.
#Realistic example
In practice
From a 'managed IT' seed, the SEO agent suggests long-tail questions; the lead keeps the buyer-intent ones as this cycle's targets.
#Related documentation
Content Planning
Use the targets.
Keyword Research
Underlying flow.
Business Workflows
Underlying step-by-step flows.
Contact Support
Reach the DevSphere OS team.
Still need help?
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