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Content Approval Checklist

A checklist to review content before it publishes.

#Business goal

Publish only reviewed, accurate content.

#When to use this

Before publishing content.

#At a glance

DetailValue
People involvedWhoever runs the routine
Departments usedMarketing, Delivery
Modules usedContent, Website CMS
AI usedContent Writer drafts; you review
Recommended timelinePer publish
PrerequisitesRelevant module access

#Step-by-step process

1

Check accuracy

Fact-check the content.
2

Check brand and tone

Ensure it is on-brand.
3

Get approval

Route it for approval.
4

Publish through the gate

Use the publish-live approval for the live site.

#Approval points

Human approval required

  • Content is reviewed and approved; live publishing requires a human publish-live approval.

#Success metrics

  • The checklist is completed consistently
  • Nothing important is missed

#Best practices

  • Always review AI drafts.
  • Use the publish gate.

#Common mistakes

  • Publishing unreviewed drafts.
  • Bypassing the gate.

#Realistic example

In practice

Run this before any content goes live so nothing unreviewed reaches the public.

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